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Ichimaru Pharcos Earns BSB Innovation Award

HyaluGuard is a cosmetic ingredient for anti-skin-sagging products of completely natural origin that focuses on hyaluronic acid existing in the dermis.

Ichimaru Pharcos Co., Ltd.’s natural ingredient, HyaluGuard, has been honored with the BSB Innovation Award for natural products/raw materials in the “active” cateogory.

HyaluGuard (INCI: Artemisia Capillaris Flower Extract) is a cosmetic ingredient for anti-skin-sagging products of completely natural origin that focuses on hyaluronic acid (HA) existing in the dermis. HA in the epidermis was known to be degraded by HYAL1/2. However, HA in the dermis, which contributes to stable skin structure, was recently revealed to be degraded by HYBID. HyaluGuard prevents the expression of HYBID via up-regulation of micro-RNA. As a result, HyaluGuard prevents skin sagging by acting as a guardian of hyaluronic acid.

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